Our Philosophy
Our philosophy is simple – to provide our customers with nothing short of the most relevant information and access to the entire Swiss watch market before allowing you to make a purchase.
Why do we do this? Quite simply because your timepiece may be the third most expensive acquisition behind your house and your car and you should spend an equal amount of time purchasing a watch as you did buying the house you live in or the car you drive.
99.9% of consumers will make an arrangement with an estate agent to visit a house before making an offer and will consciously envisage themselves and their family actually living there.
In the same way, you take a car for a test drive and consider every possible use and practicality before handing over any money.
Buying a watch should be the same. It’s not just something pretty to look at that tells the time. It’s a statement about you and, more importantly, an investment for the future.
This is why our philosophy is to ensure that every single customer leaves our premises with a watch that they have fallen in love with and can see themselves wearing for many years to come.